Corporate and Professional Education

Next-Level Social Media for Small Business:

Trends, Tools & Tactics Social media is no longer optional—it's the engine behind brand growth, customer engagement, and digital sales. This course empowers small business owners and entrepreneurs to master the latest tools and trends shaping today’s social media landscape. What you’ll learn: Create high-impact video content for platforms like Instagram Reels, TikTok, YouTube Shorts, and Stories Understand how to collaborate with influencers and micro-creators to expand your reach and credibility Use AI-powered tools for content creation, scheduling, analytics, and audience targeting Build a consistent brand voice across Instagram, Facebook, LinkedIn, Pinterest, and X (formerly Twitter) Stay current with platform algorithms, trending formats, and ethical engagement practices Develop a content strategy that works—even on a tight budget Whether you're just starting out or looking to scale, this course gives you the skills to grow your business through smart, strategic social media. Students must activate their My Northshore account prior to the first class.