Digital Marketing Strategist Online Digital marketing is one of the fastest growing industries globally. With more customers shopping online, many organizations are using marketing strategies like paid advertising, email, and SEO to reach new audiences. This course will teach you how to leverage your talent to plan and implement digital marketing campaigns. You will learn how to integrate digital, social, and content marketing verticals to drive engagement and build a sales funnel. You will also learn best practices for using today's most effective marketing tools. Topics include direct marketing, market research, Google AdWords, and more. https://careertraining.ed2go.com/northshorecc/training-programs/digital-marketing-strategist/

Web Design Professional Online This web design course will teach you the fundamentals of web design. You will learn the technology, philosophy, and techniques to bring online creativity to life, gain practical skills for managing web projects, and build your own portfolio through hands-on projects. https://careertraining.ed2go.com/northshorecc/training-programs/web-design-professional/

Photographing the North Shore The North Shore

is a spectacular place to shoot photos especially in the Fall. For each class meeting we will gather at some local, photogenic area and discover new ways of capturing the beauty of our region. While shooting you will learn about creative composition and the way light, shadows and textures help to create great photographs. Bring any camera you wish from cell phone to DSLR to mirrorless, the basics are the same and you'll develop your "photographer's eye" as we build our portfolios.

Digital Photography: Part 1- Camera Operations

If you've always been shooting in Auto mode, you'll be amazed at how much your images can improve when you take control of your camera settings. Learn about the different features on your camera, how to use them, and techniques that result in more creative images. Topics include exposure controls (ISO, aperture, and shutter speed), scene presets, exposure modes, focus options, composition, color balance, lens choice and the use of in-camera flash. The camera required for this class needs to allow you to leave on auto so you can work in other modes. Have your camera available as we explore technical and artistic ways to better your photography. This virtual class will meet live using the Zoom platform which requires a computer with microphone, camera and internet access. Textbook required: To purchase, visit amazon link: https://a.co/d/1FExQ7l

Next-Level Social Media for Small Business:

Trends, Tools & Tactics Social media is no longer optional—it's the engine behind brand growth, customer engagement, and digital sales. This course empowers small business owners and entrepreneurs to master the latest tools and trends shaping today’s social media landscape. What you’ll learn: Create high-impact video content for platforms like Instagram Reels, TikTok, YouTube Shorts, and Stories Understand how to collaborate with influencers and micro-creators to expand your reach and credibility Use AI-powered tools for content creation, scheduling, analytics, and audience targeting Build a consistent brand voice across Instagram, Facebook, LinkedIn, Pinterest, and X (formerly Twitter) Stay current with platform algorithms, trending formats, and ethical engagement practices Develop a content strategy that works—even on a tight budget Whether you're just starting out or looking to scale, this course gives you the skills to grow your business through smart, strategic social media. Students must activate their My Northshore account prior to the first class.

Digital Photography: Part 2- Shooting Challenges and Post Production

This course will challenge you with weekly photo assignments, critiques and advanced skills using your Digital Camera or IPhone. Explore more advanced photography topics including shooting in the raw format, capturing motion, utilizing selective focus, HDR shooting, and more. We will establish an efficient post-production workflow and learn to evaluate, organize and enhance our images using Adobe Lightroom Classic (the computer, not tablet/web-based version). This virtual class will meet live using the Zoom platform, which requires a computer with microphone, camera and internet access. Requirements: Any digital camera, Adobe Lightroom ($10/month subscription required), and a computer capable of running Lightroom. An external hard drive dedicated to your photo library is recommended.