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Digital Marketing/Social Media
in Design
Digital Marketing Strategist-BAA010
with MULTIPLE INSTRUCTORS

Digital Marketing Strategist Online Digital marketing is one of the fastest growing industries globally. With more customers shopping online, many organizations are using marketing strategies like paid advertising, email, and SEO to reach new audiences. This course will teach you how to leverage your talent to plan and implement digital marketing campaigns. You will learn how to integrate digital, social, and content marketing verticals to drive engagement and build a sales funnel. You will also learn best practices for using today's most effective marketing tools. Topics include direct marketing, market research, Google AdWords, and more. https://careertraining.ed2go.com/northshorecc/training-programs/digital-marketing-strategist/
Next-Level Social Media for Small Business: Trends, Tools & Tactics - INF248
with MULTIPLE INSTRUCTORS

Next-Level Social Media for Small Business:
Trends, Tools & Tactics Social media is no longer optional—it's the engine behind brand growth, customer engagement, and digital sales. This course empowers small business owners and entrepreneurs to master the latest tools and trends shaping today’s social media landscape. What you’ll learn: Create high-impact video content for platforms like Instagram Reels, TikTok, YouTube Shorts, and Stories Understand how to collaborate with influencers and micro-creators to expand your reach and credibility Use AI-powered tools for content creation, scheduling, analytics, and audience targeting Build a consistent brand voice across Instagram, Facebook, LinkedIn, Pinterest, and X (formerly Twitter) Stay current with platform algorithms, trending formats, and ethical engagement practices Develop a content strategy that works—even on a tight budget Whether you're just starting out or looking to scale, this course gives you the skills to grow your business through smart, strategic social media. Students must activate their My Northshore account prior to the first class.