New! Content Creation Whether you are enforcing your personal brand, promoting an organization, or supporting a cause; content creation is paramount. This course looks to examine the various channels that exist and the various types of content you can create. This will be a heavily participative process; each student will be creating content in each of the following archetypes: Written Blog Series, Pre-Recorded Video Content, Live Streaming, Podcasting, Audio, and Video Creation.

Adobe Creative Cloud: Illustrator with InDesign- Part 1 Looking to create high quality graphics using Adobe Cloud? Learn the program terms, menus, tools, palettes, objects, and type. Explore keyboard shortcuts and the pen tool, Illustrator's most powerful tool. Learn to manipulate type to create artwork, manage color, make gradients, and create new illustrations. Adobe Cloud InDesign will also be covered. Familiarity with the mac/pc operating system, knowledge of computer file management and use of internet browser. Adobe Software available with discount upon registration. https://www.adobe.com/creativecloud/buy/students.html. Students must activate their My Northshore account prior to first class.

Social Media for Small Business: Stay in the Game- REMOTE LEARNING COURSE Learn to effectively use social media for a variety of professional purposes including connecting with a larger network, improving relationships with existing customers and businesses, and channeling relevant information to the right people. Learn the nuts and bolts of social media platforms including etiquette and ethics, writing effective business content, identifying and how to target your audience, and doing it all on a budget! Includes Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Students must activate their My Northshore account prior to first class.

Google Analytics: Why Every Business Should Be Using It Do you know how many people visit your website, where visitors come from, what websites send traffic to YOUR website, and which pages are most popular? Learn the answer to these by gaining the skills on how google analytics works, the proper setup, navigating google analytics, understanding reports, and utilizing dashboard. Maximize the amount of traffic directed to your website providing you with invaluable information for your business. Students must activate their My Northshore account prior to first class.